![]() ![]() So if people LOVE your content, it’s going to get a rankings boost. That’s because Google now uses “User Experience Signals” (in addition to traditional ranking signals, like backlinks) to figure out which results deserve to rank #1 in the SERPs. ![]() If your content isn’t easy to read and understand, it WON’T rank. Specifically, you want to make your content SUPER easy to consume. ![]() You want to always pick the best possible words and phrases in each instance to convince the reader that your opinion is right. Now that you’ve written a piece of content, it’s time to optimize it for users. Word choicethe words and phrases you decide to useis crucial in persuasive writing as a way to build a personal relationship with the reader. With that, let’s move on to our next step in the SEO content writing process. This means that you’ll instantly separate yourself from the pack when you start publishing insanely-thorough stuff. Your competition is probably too lazy to write in-depth pieces. That said, writing long-form content can be a competitive advantage for you. The first draft alone took over 20 hours. Was that piece of content easy to write? Heck no! Long content tends to attract more links and social shares than shallow content.įor example, the mobile SEO guide I mentioned earlier is 4,330 words.This means long articles answer searchers’ queries better than short content. As I mentioned earlier, long-form articles can cover A LOT more than a 300-word blog post on the same topic.This makes them more confident that your page is a relevant result for that keyword. Longer content helps give Google more information about the topic of that webpage. ![]()
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